top of page

About Our President:

LTC’s founder, Jim Lazzarino, uses his 20 years of industry experience to train sales professionals to achieve their highest potential, as well as offering business consulting and executive leadership training courses.   After spending over 14 years in the retail business and 2 ½  years in the wholesale side , he has gained unique insight and perspective into the inner workings of the RV industry.  Some of his training and experiences for you to consider:

 

  • Trained at over 80 retail dealers on sales & product while GM of Redwood.

  • Developed a system for wholesale sales people to be more effective in the retail environment.

  • Developed a process for sales people to maximize sales at shows.

  • Completed business strategy courses at Notre Dame University.

  • Trained and Certified in 3 different sales-training programs.

  • Certified Seven Habits of Highly Effective People Trainer (Certified in Orlando, Fl by Franklin/Covey)

  • Sales Training Manager at Lazydays for 125 sales people.

  • Inventory Manager at Lazydays managing a 100-million-dollar floor plan.

  • General Manager of Towable Division at Lazydays. Grew at 73% while industry grew 34%.

  • Sales Manager for top producing Motorized team at Lazydays.

  • Product Manager for Redwood RV.

  • General Manager for Redwood RV. Number 1 in market share in our segment.   

 

   Jim has found that eaqch of these expereinces has helped shape his understanding of the RV industry as a whole, and helped contribute to the LTC sales training process.​ Though Legacy Training Company is the culmination of Jim's years of expereince and training, he enjoys a rich personal life that fuels his passion or sales training and education.  

 

   Husband to his wife Tracey of 29 years and father to their 9 children, he spends his days in their northern Indiana home.  When he is not travelling for work, he enjoys playing football with his 4 youngest sons, fishing on the family lake, and taking naps with his dog, Chuck Norris.

 

   Jim is deeply involved as a member of the Church of Christ, where he serves as an elder. Jim and Tracey have rasied their children to not only serve the Lord and His church, but to attribute EVERY success (both personal and professional) to their faith. 

​

Philippians 4:13 

​

© 2016 Legacy Training Company, LLC. All Rights Reserved

bottom of page